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In this Shark Bite, we bring you the third AdWords truth small business owners don’t want to hear. In our last Shark Bite, Andrew discussed why you should not fear expensive keywords in AdWords. This week, we will talk about something that is unavoidably true: AdWords keeps getting harder and harder.

Truth be told, AdWords is not limited to choosing keywords and ads. In fact, the amount of tools and features available is so overwhelming that sometimes even seasoned advertisers can’t keep up.

Nowadays, in order to run a successful campaign, you need to use at least different Match Types, incorporate all relevant Ad Extensions, update Negative Keyword Lists, try Remarketing for Search, and many more.

We hope you enjoyed this Shark Bite, if you have any questions or comments please leave them below. See you next time!