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In this Shark Bite Andrew talks about three steps to improve your quality score in Google AdWords. The first step you need to take is to improve your CTR. He gives a few pointers on how to increase CTR by making sure that your ads only show in relevant search queries.
The second step is to have a proper landing page experience and relevance. By doing this, you will create the proper link between your ads and the landing page they can be directed to in order to provide the best user experience. And you should not stop there, once you take your visitor to your website, make sure that you have a good design and layout.

Lastly, you need to weed out the low performing metrics of your account such as keywords with low CTR. The reason for this is that all accounts have an overall quality score. If your account has a good quality score, there is a higher chance that there is good synergy amongst all of your campaigns, hence a better quality score.

Thank you for watching, we hope you enjoyed this Shark Bite. If you want to learn more about quality score read how to improve your quality score. See you next time!