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When answering an AdWords related question, 95% of the time the answer will be, “it depends on your account/the situation”.
The reason for that is that, well… it does. With this in mind, we’ve listed the most frequently asked questions from our clients.
Based on our experience we’ve answered them as concrete as possible. See for yourself as our PPC strategists and I delve into the basics of AdWords.
Video Transcription
For this Shark Bite, we’ve decided to change things up a bit. We’ve compiled the most frequently asked questions made by our clients. And now, presented by our PPC strategists, the first question is:
1) How Much is This Going to Cost?
As you may already know, AdWords is based on a bidding system. This means that you need to take several things into account to determine your budget.
For example, Reach: “what kind of market do you want to share?”, Cost per Click: “What is the average Cost Per Click for your potential keywords?”, Hours of exposure: “How many hours a day do you want your ads displayed?”, Search volume: “Are people searching for the product or service you offer?”, or Geographical location: “What language should my ads be in?”
2) When Will I Start to See Results?
AdWords is all about data. In order for us to make the best decision for your campaign, we need to collect the enough amount of data to determine the right moving forward strategy.
What usually happens though, is that during the first month, we’ll focus on creating the right campaign structure and collecting relevant data.
During the second month, we’ll use that data to optimize accordingly, based on results. Usually, you’ll begin to see a difference after three months.
3) How Many Keywords Does My Campaign Have? It Better Have Many!
It’s not really about the amount. In AdWords, quality trumps quantity. Also, there are ways to effectively filter traffic with match types or negative keywords.
For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” Similarly, with match types, I may only have one keyword that could trigger 10 different search terms instead of adding them one by one.
However, we make sure the most relevant variations are used to drive the most relevant traffic.
4) What Is My Bounce Rate?
Bounce rate indicates the effectiveness of a website in encouraging visitors to stay on their site.
This happens if your ad doesn’t match your landing page content. Basically, someone came to your site, didn’t find what they wanted, and left before seeing any other page.
A good bounce rate is generally below 60%.
These are the most common questions asked by our clients.
If you’re thinking about joining AdWords, these FAQ’s give you an idea of what the platform is about. See you next time!
