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While PPC is a platform that could get you instant traffic and allows you to monitor your spending, the majority of companies are wasting money because their campaigns aren’t properly optimized.

Here are a few tips that can help you cut down your PPC costs:

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No matter your budget, it’s important that you use it efficiently to make sure you bring in the most conversions. Check out our top tips to reduce your PPC costs.

1) Add More Negative Keywords

Building out a solid negative keyword list will save you a lot of money on irrelevant clicks that will most likely never even convert.

One way to find negative keyword ideas is to keep an eye on your search query reports. If you see something irrelevant to your business, add that term as a negative keyword.

2) Review Your Landing Page

The most effective way to convert your potential buyers into actual customers is to make sure your landing page is effectively optimized. After all, this is where the magic happens.

One great best practice is to make sure that the messaging in your ad copy matches the one on your landing page. This will ensure that your users are finding what they are looking for and that they have a great user experience on your landing page.

3) Fine-Tune When and Where Your Ads Show Up

Another way to make sure your clicks are the most relevant is to focus on showing them at the right place and at the right time.

Use geo-targeting to bid more on certain areas or bid less on the weekends whatever makes the most sense for your business.

What’s This Week’s Takeaway?

The best way to find AdWords ROI is to make sure you tailor-fit your campaign and your landing pitch to fit your customers’ needs. That’s it for today see you next time.