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Love it or hate it, Google is king. The problem? Optimizing AdWords is hard, time consuming, nit-picky work.
A poorly managed campaign can cost more than it brings in, but a well managed campaign can keep your company in business.
In this Shark Bite, we’ll help you identify a few costly mistakes you could be making – and more importantly learn how to correct them to put you on the path to AdWords profit.
Video Transcription
At first glance, these problems may seem trivial but they can cost your company tens of thousands of dollars in lost revenue and profit.
Mistake Number One, Not Using Ad Extensions
Ad extensions basically turn your small boring ad, into a big sexy ad. For example, by placing a call extension people are able to call you without even visiting your site. This is especially good for mobile ads.
I’m going to show you how to set that up. First, click on call extensions. If you haven’t set this up before, the default will say “Call extensions setting, no setting.” What you want to do is add a phone number. To do that, click on “Edit”, add the number and click “Save”.
Mistake Number Two, Not Creating a Negative Keywords List
Getting the most from your account requires narrowing down your keywords as much as possible. One way to zero in on those irrelevant searches is by using the Search Terms Report.
Use the report to find successful phrases that you can add to your keyword list. If your ad was triggered by less relevant searches, add those phrases as negative keywords.
Mistake Number Three, Not Analyzing Your Results
If you aren’t tracking, you might as well just be giving your money away. Advertisers need to set up tracking properly everywhere including AdWords, Bing, Google Analytics and any other platform before paying for a single click.
To sync up Google Analytics with your AdWords account, click the Tools tab and select Analytics. Next, click the Admin tab at the top of the page. In the Account column, select the Analytics account that contains the property you want to link with one or more of your AdWords accounts.
That’s all for today guys, catch you next time!
