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Relationship Building
Quite a bit of a realtors success stems from their ability to build strong relationships and network. While real estate relationships have the potential to start everywhere— from coffee shops to grocery queues— snagging the right kind of relationships is key. The most effective and valuable will start with those who are actively seeking the same real-estate involved relationship that you are. The best way to find such prospective connections is online where users searching for real estate options are likely to be more receptive and open to your ads.
You Only Have To Pay For Performance
One of the reasons why PPC ads make so much sense for realtors is because they’re so straightforward. Remember, PPC stands for ‘pay-per-click’ meaning that advertisers only pay when an interested user actually acts on an ad and clicks on it. In traditional advertising, such as TV or print, realtors spend X amount of dollars and can only cross their fingers and hope that their efforts are translating into actual engagement with their ads by their desired market. With PPCs, however, they get to see exactly where their dollars are going and measure the effectiveness of their marketing efforts by keeping costs directly tied to an actual performance based metric.
It’s Faster Than SEO
SEO can be a truly effective way of directing traffic to your site. Still, it comes with a huge drawback that PPC has the ability to quickly address and tackle: time. Even the most powerful SEO campaigns can take months for site owners, including realtors, to see results. The vast number of competitors and the time it takes for SEO to “prove itself” to search engines can slow down an advertiser’s efforts and ultimately cost them potential customers. Ultimately this is a complete non-issue for PPCs; PPC campaigns serve ads to target audiences as soon as they go live, giving marketers instant results. Not only does this give realtors a chance to reel in money sooner than SEO and other traditional ads, it also gives them a chance to analyze the effectiveness of their keywords and target audience selection. This resulting information can help realtors to construct SEO campaigns that are more sound and successful.
You Can Stay Top-of-Mind
Email marketing campaigns can only help you to keep your business top-of-mind for potential consumers if you have an email address. It’s with a well thought out PPC strategy that realtors are able to find the ultimate solution to this dilemma. The first lies in the basic fact that the right PPC campaigns can be used to help advertisers obtain the contact information of potential buyers and sellers. By displaying an ad that reroutes those who click on it to an email subscription page, realtors can obtain the information of potential clients including phone numbers, emails, and home addresses.
The second solution lies in a PPC ad’s ability to re-market or retarget users who have previously visited a realtor’s website. Without ever having to secure a visitor’s contact information, realtors can keep their business in the running as online users compare their offers to competitors.
You’ll Receive Better Engagement
Google is on a constant hunt for ways to improve user experience with AdWords. Mostly this is because it’s one of its primary sources of revenue. Along Google’s journey to tweak and improve the user experience the search engine discovered that videos receive the most clicks from users. Non-coincidentally, video listings have become the bread and butter of the real estate marketing sphere. More realtors are now showing off their listings with attractive and engaging videos as a way to attract new leads and spark interest in properties. Realtors who use engaging video PPC ads are more likely to gain the favor of search engines like Google because of their ability to give them greater revenue returns.
