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White Shark Media 9 years ago
A proper negative keyword strategy is an essential element of your AdWords campaign as it excludes irrelevant search terms to trigger your ads.
Claudio Dominguez 10 years ago
As I've submerged myself in the world of PPC and online marketing in general, many questions have arisen, some of which have been regarding the ideal profile for PPC professionals
White Shark Media 10 years ago
A couple of months back I shared my thoughts on how the concepts from ‘Great by Choice’ applied to successful AdWords account management.
Gary Garth 10 years ago
Here are 5 tips to help you get the most of your new PPC agency and guess what – it starts by building a great relationship with your PPC manager.