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David Ogilvy used to say “When you’ve written your headline, you’ve spent 80 cents out of your dollar.”

In this Shark Bite, Andrew gives tips on how to write inspiring AdWords Headlines. Using the right headline can help you reach your target audience in a more effective way and increase your chances of generating conversions.

Writing ads for your AdWords campaigns sounds simple, but it is one of those things that can take a long time to get right.

When writing a headline, Andrew suggests that your main goal should be to trigger an emotional response. If you fail to do this, then you have lost half the battle.

Thanks for watching, we hope you find these tips useful. See you next time!