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It’s tough, if not impossible, for a business of any size to be competitive in the digital marketing arena without PPC in its portfolio.

Everyone from small mom-and-pop shops to regional stores to worldwide corporations must incorporate PPC into their digital marketing strategy to keep up and be seen.

You already know that it is time for your agency to offer PPC services to your clients. What you don’t know is what is next and how to get there.

While PPC is essential to your client’s success in online advertising, it also means a considerable time and staffing commitment. But honestly, does it have to? Today’s best PPC management tools make it easy for your agency to offer the services your clients want and need.

What is a PPC Management Tool?

A lot goes into creating, managing, and succeeding in PPC. You don’t need to handle it all manually, though. You really shouldn’t.

A PPC management tool is software that allows your agency to sell, set up, manage, modify, and track the performance of your PPC campaigns. The software will enable you to show potential clients what you can do for them, plus lets you set up campaigns based on bids and budgets and implement PPC marketing through different channels such as Google Ads, Bing, and Facebook Ads.

Some also provide keyword suggestions and access to other important data. Essentially, this tool makes managing your accounts easy and successful.

What Should a PPC Management Tool Cover?

You don’t want just any PPC management tool; you want the best of the best. How do you know for sure that’s the one you’re using? One way is to ensure it offers everything you need to cover. That includes:

1. PPC Audit Engine

The best PPC management tool doesn’t help you after you’ve sold your services; it enables you to close the deal! This software allows your sales team to generate PPC account performance audits. It will support your sales team in identifying improvement opportunities and make insightful recommendations for Google Ads and Microsoft Advertising accounts.

The right PPC management tool makes PPC audits simple and effective, so you can quickly deliver critical information to your potential clients. They’ll be so impressed and be excited to sign up with you!

2. Proposal Generator

It isn’t only about what they are missing out on right now, but what you can do for them in the future. You need a rock-solid proposal, precisely what a proposal generator delivers. Today’s best software quickly and easily creates custom PPC account proposals, including account audits, takeover strategies, competitor research, market opportunities, and budget recommendations.

The proposal stage is the time to impress them that you’re not simply guessing or hoping but have done the research. You know what is being searched for, where they need to be in order to be found by the right users and most importantly how much its going to take to get there. You have all the data they’re looking for, because you came prepared!

3. Collateral Library

No one wants to be anyone’s first day on the job, whether it’s a car mechanic, doctor, or digital marketing professional. Your clients don’t want to be your first attempt at PPC. They want to know that you are experts. Access to a white-labeled library of PPC optimization tools will do this.

The right PPC management tool includes case studies, Google and Microsoft vertical trends, pitch decks, one-pagers, videos, and more. A digital collateral library can find all the support you need to pitch or upsell PPC in one place.

4. Sales Consultations

How will your sales team answer the most common questions about PPC? How will you deal with the tough objections to your services and marketing platforms?

PPC sales consultations will help you confidently address all those potential questions and concerns, and more than just data, the right tool means access to industry experts behind it! Your new PPC management tool should allow you to start working with highly experienced PPC sales consultants and rely on practical expertise to hit all your goals and grow your agency.

Sales consultations allow your team to efficiently and confidently navigate the common hang-ups and issues many agencies experience when learning how to sell or upsell PPC services. PPC industry experts provide the training and support you need to turn leads into clients. Because acquiring clients in a way that sets your team up for success, those new clients will quickly become satisfied, long-term clients!

Which PPC Management Tool is Right for You?

These features are all available to you through a single tool. Compass, engineered by White Shark Media, will change how your marketing agency pitches, sells and provides PPC services to your clients. It offers a complete library that enables your sales team to close deals after another. And this is only the beginning! You can fine-tune your business strategy, reduce time spent on training, minimize the A/B testing approach, and shorten the entire sales process.

Remember, with the right PPC management tool; you are no longer doing this alone! Our team has over ten years of experience selling and providing PPC services, and we share our expert knowledge with you in our collateral library and sales consultations.

Are you ready to turn your sales team into a veritable selling machine by equipping them with all of the PPC tools they need to sell pay-per-click services?

It’s easy to start with Compass, and soon your team will become the savviest PPC sellers. Learn more about how you can leverage an innovative PPC management tool.

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Over the last few years, Artificial Intelligence has had massive growth and impact worldwide. The marketing industry is no different. 

56% of companies are currently using marketing automation. –The Ultimate Marketing Automation stats

In a previous blog, we mention how marketing automation is basically the process in which you adopt new technologies that enable you to manage marketing processes across multiple channels in a faster and smarter way.

Marketing Automation Advantages

AI has become essential for advertisers because it does not only provide one or two solutions, but it has completely changed the whole marketing landscape for the better. 

Let’s dive deeper into some marketing automation advantages.

1. Save Time

Technology plays an important role in the marketing industry. From planning and campaign management to auditing and reporting, you can basically automate every part of the process. By automating all these tasks, you can focus on scaling your business by improving CRM and implementing new strategies for lead generation.

2. Improve Accuracy

When it comes to data management and analysis, it does not matter how good or competent a person is, we are still humans, and we make mistakes. By using automated software, you can eliminate any possibility of seeing human errors.

3. Reduce Cost

If you manage multiple clients and you manage all their campaigns manually, this would require not only a lot of work and time but also a higher cost. By integrating the data from all your products and channels into one management system, you would simplify everything, and it would be a lot cheaper. Let´s put it this way, you would be able to manage more accounts with minimum time and effort, and from there, scaling your business will be a piece of cake.

4. Personalized Approach

Marketing automation allows you to focus more on core activities like content creation and customer relationship management since your tool will be doing all the time-consuming tasks like data entry and analysis.

Whether we like it or not, marketing automation has become the new norm. And we basically have two options, we get on that train, or we stay completely behind. If we face this reality, the only questions left are: Are we still going to need human intervention? Or everything will be automated?

Marketing Automation Disadvantages

All in all, marketing automation software has been developed to simplify procedures and increase productivity. And yes, we can say that these tools have caused a great impact in the marketing world and have been a lifesaver for almost everyone. If you do not embrace technology, your chances of succeeding are close to none.

Taking a look at the other side of the coin, as you can get great benefits from adopting marketing automation, there are also some disadvantages that you´ll want to keep in mind.

1. Planning Is Always Required

Embracing technology is indispensable, but you should keep in mind that there are millions of tools with different features and purposes. Creating a MarTech stack that will simplify your process and align with your marketing goals is your best bet. 

On top of that, you´ll always need to set up your tools according to your strategies and make sure that the team in charge of these tools knows how to use them properly. All of this will require time and effort from your end.

2. Not Everything Can Be Automated

The marketing landscape is multifarious. As there are many processes and strategies like data management, segmentation, and reporting that can be automated. There are also some other aspects that require human intervention, like customer relationship management, creative content creation, pricing, and more. 

Everyone will always require the human touch to be heard, understood, and personally served.

3. Continuous Improvement 

You can program your tools to manage trends, data, and all the aspects you want, but you won’t be able to have any tool capable of analyzing the whole marketing landscape as a human. Aspects such as competition, new products, channels, and behaviors are something your tools couldn´t anticipate or analyze. 

This is why a human would always need to be on top of these aspects, making sure that all the automation tools are updated accordingly.

4. Monitoring Is Indispensable

Automated tools require to be monitored. Even for MarTech, there is a learning curve in which you need to ensure that your tool is working properly and is aligned with your goals. There will always be areas of opportunity, and you might need to jump in and make some adjustments for optimal results. 

Creativity and innovation are part of marketing, so you must ensure that your tools are constantly updated and aligned with every new strategy.

Human Touch Marks The Difference 

Don´t get us wrong; marketing automation is essential to be competitive in the industry. However, the importance of human intervention will always remain. There will always be core tasks that only humans will be able to execute. If you are new to the marketing automation world, here are some helpful tips:

• When adopting new marketing technologies, always plan to guarantee that you get a MarTech stack that will fit your needs.
• You need time to set up your tools, prepare your team to use them properly, and for your tools´ algorithms to go through a learning period.
• Automated tools can be more accurate than humans, but it doesn’t mean that they will go without inefficiencies, so make sure to always monitor your software´s performance.
• Staying up to date with the latest trends and products is as important as getting your automated solutions; ensure that your tools are always up to date.

Diving into marketing automation might seem daunting, but it doesn’t have to be when you have the right support. Learn what it takes to get organized and choose the right automation platform and tools that best suit your business.

To keep on top of trends and the latest in digital marketing, subscribe to our blogs.

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Our relationship with technology has changed tremendously over the years. By now, most of the people you know are connected. Most businesses that you interact with are too.

For the most part, most businesses have grasped the importance of digital marketing and how it allows them to stay connected to customers and reach potential ones.

Modern consumerism offers brands a series of touchpoints.

• Reach them while they are out of the house or searching.
• Find them on the buyer’s cycle depending on intent.
• Follow up when it’s most appropriate, and so on.

When it comes to digital, the opportunities are endless. This increased activity means that your team juggles multiple platforms, responses, and stages in the buyer’s cycle.

The whole ordeal is exhilarating and exhausting at the same time. As a white label PPC agency and data nerds, we know firsthand how complex it can get. We’ve rummaged through all the MarTech tools to make it easier and more pleasant for everyone.

But before we get ahead of ourselves, let’s start at the beginning.

What is MarTech?

Marketing technology is a digital tool that focuses on supporting marketing. MarTech uses AI, data, and machine learning to cover more ground and assess opportunities more efficiently. These tools address the “work smarter, not harder” ideal.

If you are:

Then, you are using MarTech.

Using these tools makes the operational side of tasks more efficient for marketing goals. Of course, these optimizations can contribute to the ROI of your marketing efforts.

We’ll walk through some of the benefits that you can begin to draw for your business.

Why Invest in MarTech?

The way we live has changed. This changes us as well. The overcrowding of brands, experiences, digital platforms, and touchpoints is spoiling consumers. We’ve mentioned the benefits of MarTech before. Still, we’d like to take a closer (and fresh) look at what your business can hope to achieve:

User Experience

Studies reveal 40% of consumers won’t wait more than three seconds before dropping off a site. Incredible, right?

These high standards mean that businesses can’t afford to overlook performance from loading speed to customer service.

Chatbots are a great example of how customers expect businesses to invest in MarTech that contribute to their experience.

At first, speaking to a computer felt weird, but we closed the window after a quick resolve with a bot. These automated responses allow users like you and me to provide 24/7 instant responses. That was quick! That was the point.

For those trying to figure things out long past 9-5 pm service hours, 69% of U.S. consumers prefer using chatbots for their speedy response.

Aside from speed, it helps teams cover more ground, responding to many inquiries or (angry) users simultaneously. This process will filter out many issues that don’t need to be addressed by a live agent, minimizing labor and reducing costs.

Properly guided chatbots have a remarkable ability to maintain your brand’s tone and feel throughout the conversation without distractions or poor attitudes. Moreover, these communication tools don’t only provide information, but they also gather data about your audience, common pain points, and their journey to reaching their solution. Best said by Boldist, chatbots save time and money on agents.

Yet most small business owners surveyed said they didn’t use the technology. A chatbot running on your website can answer customers’ basic questions at all hours of the day or night, even if you’re focused on different tasks.

Customers expect uber-engaging, seamless experiences online. From e-commerce shops to sites, your brand should be easy to look through.

Efficiency

So, your customers are happier, but what about your employees?

David Cancel, CEO, and co-founder of Drift speaks the truth when he said that the Great Resignation is proof that teams are overwhelmed and overworked.

This problem compromises the quality of work, which can quickly affect customer satisfaction.

However, tools powered by AI offer relief. Tools like Salesforce support the team internally, making things more efficient. CRM systems drive revenue, develop relationships, and eliminate gaps.

For example, a Director of Marketing at a digital marketing agency can benefit from:

• Email marketing metrics
• Campaign CTR
• Dashboards that summarize email campaign specifics

Separately, a Director of Sales can track:

• Calls made per hour
• % of calls with positive outcomes (meetings or demo follow-ups)

As you can see automated processes and AI data processing can make the most tedious tasks more manageable across disciplines.

Personalization

Customers expect that brands know what they want based on their preferences.

Personalization is a buzzword in marketing these days. However, it’s more than knowing a customer’s name. Customers expect you to provide relevant information at the right time when they need it. Again, MarTech tools satisfy customers’ expectations.

Though privacy issues have changed over the years, many studies reveal that US and European consumers don’t mind sharing data for personalized customers.

Leslie Osman, CMO at IncredibleBank, points out that rewarding loyalty in real-time is now table stakes, thanks to consumer experiences learned from Netflix, Google, Amazon, and others.

Amazon’s personalization is powered by machine learning and provides customers with highly customized recommendations across the endless products available on their site.

What is a MarTech stack?

A MarTech stack, also known as a marketing technology stack, is a collection of tools that support digital marketers in carrying out tasks for clients. It varies across industries, but it will depend on the functions you must perform for clients and your budget.

Our team of experts has spent a great deal of time rummaging through digital tools to narrow down which serve our teams and clients best.

Let’s go through some of the tools our experts have validated as worth platforms:

Craving more? Watch our SharkClip to hear from our experts:

Jumpstart Your Business Marketing With MarTech

Create an efficient workflow of marketing for your business with MarTech. Gaining knowledge of the opportunities and tools that are available to your team will help you grow and scale your business.

White Shark Media’s Compass connects your team with our experts for sales consultations. Your time with experts includes live demonstrations, proposal walkthroughs, growth strategies, and co-pitching assistance.

Want to close your deals faster? We’re here to help.

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Nowadays, technology has become an essential part of our lives and jobs. The marketing industry is no different. From planning to implementation, technology has completely transformed every advertising management component.

When it comes to the current marketing landscape, technology is more important than ever since it is one of the main drivers for financial growth in almost every company. This is why we can see how many companies and agencies continue to embrace MarTech Systems. As a matter of fact, you can find some stats like the ones shown below that prove how MarTech has become of paramount importance in the marketing industry.

To scale your agency in this industry, you not only need to embrace marketing technology but also to ensure that you have a MarTech Stack tailored to your needs. In this post, you will learn how a Marketing Technology Stack is composed and which are the main MarTech categories.

Steps to Build a MarTech Stack

1. Identify Your Goals

Before looking for the systems you want in your MarTech stack, you need to list all the strategies you want to implement and which channels you will be using. Then you’ll have to analyze these strategies and determine which are more challenging or take more resources to complete.

If you already have a marketing plan and know the main challenges that your team has, you can start looking for solutions that might help your team with every strategy.

Let’s see an example.

Suppose that your strategy is to generate new leads through PPC campaigns for all the accounts in your portfolio. The problem is that you do not have enough people to manage and optimize these campaigns adequately. With an automation tool, you can easily get rid of this problem.

Instead of having your team struggling to be on top of each campaign, you can just have them set up your automation system, which will take less time and effort. And also, your campaigns will be all set up for success.

If this is a challenge your team experiences, take a look at our AdInsights Tool.

2. Research Systems That You Could Include in Your Stack

Once you have your marketing plan ready and you know which strategies you will implement and the possible challenges you might face, you can start looking for the right solutions. If you manage a team with different responsibilities, you can delegate this task to them.

Some important aspects to take into account when evaluating a new system are:

• Product Features
• Pricing
• Reviews
• Subscription Plan

3. Establish a Budget

Once you have determined which systems you want in your MarTech Stack, you need to start thinking about the budget you will need for this. You can either allot your funds by strategy, tool, tools package, or by a period of time. If you choose a period of time, you can go on a monthly, quarterly, or yearly basis.

By selecting a tools package, you could save money, invest less time, and gain access to a wider MarTech Stack. You can check our Compass package to learn more about this.

4. Assign a Team to Compile the Data and Manage Your Systems

As soon as you get access to your MarTech Stack, you can associate the existing data you have to start generating reports, analyzing the data, and making improvements to your current marketing plan.

After setting up your marketing solutions, you can finish by preparing your team members to operate these systems and get the most out of them.

4. Analyze Your Systems’ Success

It’s imperative that you constantly audit your marketing solutions for their success. Below, you can find some valid points to consider when evaluating your MarTech Stack effectiveness.

• Accuracy – Make sure all the information, analysis, and reports generated from your systems are 100% accurate.
• Timelines – Ensure that your tasks are being completed faster by using your systems than before when your team executed them.
• Workflows Streamlining – Assess the effectiveness and efficiency of every task to ensure that these tasks are done correctly and that they are being simplified for your team.
• Workforce Needs – One of the main benefits of using MarTech systems is managing more tasks without hiring more people. So always keep this in mind to ensure that your stack brings positive results to your agency.

Marketing Technology Categories

Now that you know all the aspects to consider for selecting the suitable systems for your MarTech stack, let’s review the main types of marketing solutions. By knowing the main categories, you will easily determine which types of systems are aligned with your marketing strategies.

Content Creation & Management

These systems help you create, manage and edit the company’s content and tell a coherent story about your brand. The strategies that can align with these solutions are Video Marketing, Email Marketing, SEO, and Display Content. With these systems, you can also manage multiple content types at a scale. This is extremely useful, taking into account the numerous advertising channels available.

Marketing Automation

This is the ideal solution for strategies based on email channels. It helps automate and systemize tasks while also gathering relevant data related to your prospect´s behavior so then you can make optimal adjustments to your strategy design.

Lead Management

With this type of system, you can manage your prospect pipeline in a scalable way in which you can gather insights to potentialize your sales enablement process. These insights can be related to the content, communication process, pricing, or any other hints that might add value to your sales pitch.

If you want to dive deeper into Lead Management Systems, check our video below.

Data Management

Marketing reporting might become complex due to the number of channels and campaigns usually managed simultaneously.

With a data management system, you can extract data from diverse databases, and analyze the information in the way that best suits you. And on top of all that, you can generate more accurate reports in a matter of minutes.

It’s Time to Create Your Own Stack

Now that you know why having a complete MarTech Stack is so important and which are the elements that you need to consider to build one tailored to your needs, it’s your turn to do it and start enjoying all the advantages like saving time, money, and streamlining your workflows.

Keep in mind that you can always get support from digital marketing experts to help you implement your marketing plans and guide you to get the best out of MarTech solutions.

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Disclosure: This website is independently owned and operated. We are a professional review website which receives compensation from the companies whose products and/or services we review. We tested and reviewed the web hosting sites ranked here and the opinions expressed here are our own.

Have you ever wondered, where all website information is stored? Is it on your computer? Your CMS? Well, if you are new to the web hosting world, all the data from websites is managed by a web hosting company. As defined by HP, web hostings provide a secure place to store online content. It includes text, images, icons, gifs, videos, code, etc.

The way web hosting works is that whenever a user accesses your site, the browser connects to the hosting to trigger all the necessary relevant information to show. It also supports maintaining stability and securing all the data stored.

The Influence Of Web Hosting

Here’s where the million-dollar question comes in:

Will my choice of a web hosting provider affect my SEO efforts and organic ranking?

If you are an SEO specialist, marketing manager, or digital agency owner wondering about SEO factors to consider when looking for a web hosting provider, the following points will help you decide:

• Disadvantages of subscribing to an unqualified web hosting provider.
• What traits to look for in SEO-friendly web hosting.
• Our top and proved recommendation for web hosting solutions: GreenGeeks

Can You Hurt Your SEO Strategy Without a Qualified Web Hosting Provider?

Long story short, it totally can.

Even though it might be one of the elements SEO specialists don’t pay much attention to, a bad choice of a web hosting service can damage your website’s ranking in search engines.

How? Some of the main repercussions of an unqualified web hosting providers are poor user experience and server errors.

Let’s go a little more into detail for each:

Poor User Experience

The time it takes for data stored in your hosting to show on your website will depend on your hosting server provider. In consequence, if you hire a low quality provider you’re more likely to end up with a website that is low to load, giving your users a poor web experience or UX.

The slower a page takes to load the more it affects SEO metrics, such as an increase in bounce rate and a shorter average session duration of users.

Technical Errors

A web hosting service that lacks in resources and efficiency for the content of the site will constantly produce server errors and timeouts, which translates into poor ranking under the scrutiny of search engines. This being the case, your organic ranking will begin to drop in position negatively affecting your SEO efforts.

Assets a Web Hosting Provider Should Support

Main goals to consider with an SEO strategy to improve organic rankings: speed and security. It is essential that the web hosting provider you subscribe with answers to some principal ranking factors.

Checklist these parameters on what a web hosting provider should offer:

Speed

A high-quality hosting option will offer:

As our top recommendation, GreenGeeks exceeds speed expectations with their packages that include:

• SSD hard drives
• Litespeed & Mariadb
• LSCache
• Free CDN
• HTTP3
• PHP 7

Security

One of the core elements that make users trust a website’s content is the security of their personal data. Promoting users a sense of security will give a website credibility for its users and prolong their session on-site. This is correlative with search engines. If a site is not trustworthy, Google will choose other sites for top positions in the SERPs.

To make sure the data is in a safe place it is important where it will be stored (a web hosting provider) is also reliable. GreenGeeks web hosting has proven to ensure confidence that the information of our clients’ websites is safe through:

• A dedicated computing resources and virtual file system. Confidentiality and safety in file sharing providing complete control over data.
• Scanning for malware signatures in real-time. With proactive monitoring of critical services, their administrations can identify and contact you regarding risks in security so you can avoid them beforehand.
• Consistent file back-up for access to previous website versions. GreenGeeks counts with an automated nightly backup for your convenience.

Reasons Why We Trust GreenGeeks for Web Hosting Services

Our partnership with GreenGeeks not only comes from the assets their web hosting gives us but also their incomparable support.

Trustworthy Support

Sometimes a website may go down and getting the support you need immediately is crucial. Based on our experience, having quick and swift support is what has supported the management of our clients.

A reliable web hosting provider like Green Geeks, should offer:

• 24/7 support
• A good ratio of support to the size of your account
• Contact channels for tech support such as direct lines to call, live chat, or email
• Platform with detailed answers about common support issues and FAQ’s

Environmentally Responsible

Despite what most people think, websites do consume a lot of energy across the globe. That consumption comes from the sources where website data is stored (yes, the web hosting servers).

If you are as environmentally conscious as us, you’ll be glad to read that GreenGeeks is recognized by the US Environmental Protection Agency as a Green Power Partner. They work with the Bonneville Environmental Foundation. This organization helps them calculate their yearly energy consumption and carbon footprint.

On the other hand, they also work with One Tree Planted and are committed to plant a tree for every new hosting account they acquire.

Web Hosting Services: The Backbone To SEO Strategies

Essential organic ranking factors such as user experience and security affect any SEO strategy. The results and performance of these running factors will highly depend on your choice of a web hosting provider.

Take time to carefully analyze the best options out there. Also consider that hiring a SEO-allied web hosting such as GreenGeeks will ensure efficient web performance, a reliable support team, and an eco-friendly footprint to boost your SEO efforts.

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“MarTech” is a combination of the words: “marketing” and “technology” and essentially refers to the digital tools that are leveraged to achieve specific digital marketing goals.

Alignment and balance between these two elements within a company are essential to developing more effective strategies.

What is MarTech?

As we field questions about MarTech, it’s best to address a common confusion between this buzzing term and AdTech. Here, our strategists provide a quick breakdown to clear up any confusion:

MarTech

Tools designed to help marketers create, run, and manage digital content, e.g., email marketing, social media, PPC, SEO. MarTech provides customizable communication based on past behavior.

AdTech

Technology designed to help advertisers and ad agencies create, run, measure, and manage online advertising campaigns across several websites or apps.

This post will focus on MarTech and its current role in the digital marketing space.

How Is the Demand for MarTech Increasing?

MarTech tools leverage data to better target users online. This development empowers marketing and IT teams with the ability to collect and analyze this data.

As expected, the quarantine conditions have greatly influenced the migration of consumers from in-store to online platforms. Consumers are increasingly roaming the web for information, promotions, and availability on the products and services they require.

Naturally, the importance of a digital strategy has increased, which has led to a higher demand for tools that help businesses acquire more in-depth information and develop more effective strategies.

Another research study in 2019 has revealed that 57 percent of the world’s population spends approximately 6.5 hours online every day.

Devoting this much time to various internet activities has a more significant impact on users. This means that users tend to have a massive influence on digital advertisements and online reviews, which in turn also affects their purchasing habits.

This is why marketers need MarTech, the marketing technology of today’s era.

What Does This Mean for PPC Agencies?

First things first, the current shifts in the market are open to any form of digital marketing.

That being said, the insights and details gathered through powerful marketing tech can make pay-per-click management much more effective.

These MarTech tools improve an agency’s ability to provide PPC services and create more purposeful, targeted campaigns, much more so than traditional media.

Finally, when you’re able to create such an effective ad campaign, it will result in better leads and fewer resources.

Show Me the MarTech Tools!

It’s a great time to be a digital marketing agency. The industry and the times are demanding your services and helping you provide the highest quality possible.

The following are some useful tools that can introduce you to a range of MarTech benefits:

White Shark Media’s Compass

WSM’s Compass allows agencies to improve their sales enablement to pitch Google Ads or Microsoft Advertising pay per click management.

This PPC MarTech tool is designed to provide a comprehensive solution that includes: PPC software that automatically audits PPC accounts and generates proposals, online PPC sales courses, online consultations, marketing and sales collateral, and a partner portal.

Google Analytics

Google Analytics links to your Google account and allows marketers to measure ROI as well as track your performance across a range of important metrics.

Microsoft Advertising Intelligence Tool

Use this tool to build and expand your Microsoft Advertising keyword lists.

If you are interested in learning more about which marketing technology tools can add value to your strategy, check out our latest blog post reviewing the market’s MarTech tools.

Conclusion

As a PPC agency, White Shark Media is eager to prepare and equip digital agencies with the right tools for their clients. The MarTech tools available to our partners allow your business to reach its potential while fine-tuning its processes.

Are you interested in learning more about the tools and features available to your digital marketing agency? Let’s talk. Request a free consultation today.