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As we know, 2020 changed the panorama for ecommerce advertising. With a global pandemic came a need to stay home, which, in turn, accelerated ecommerce marketing more than ever before. Nowadays, the future isn’t sure, and we can only predict that the current trend will continue to affect the digital marketing industry for ecommerce businesses.
Many businesses took a hit with COVID-19 in 2020, and numbers continue to rise this year. Because of this sudden shift, ecommerce businesses must adapt to a more demanding audience and pay a pretty penny in the competitive pay-per-click advertising market.
In this blog, we’ll highlight trends and practices to consider for your ecommerce marketing strategy to maximize performance that can bring in the most revenue.
Stay On People’s Phones
Most people will spend multiple hours of their day checking their phones, and your business needs to be there, too. Mobile-friendly ecommerce websites continue to be vital for digital marketing strategies to secure qualified leads and online brand visibility. Optimize your website for seamless mobile navigation to prevent potential customers from bouncing right off to a competitor’s more mobile-friendly website.
Similarly, a landing page for mobile users can be a better option to help boost website performance. Understanding the elements for a successful mobile landing page will lead to an improved mobile user experience for your customers and most likely end up converting into a sale or sign-up.
Grow Alongside The Market
Ecommerce marketing keeps growing, and your business needs to grow with it. To ensure your business flourishes, implement best practices in your PPC and SEO strategies. As the market grows, so does the competitive landscape. Set your ecommerce business to stay at the top of the search results page by optimizing your advertising campaigns and putting best practices into action.
Be On the Lookout For Shifting Trends
COVID-19 brought changes in shopping behaviors and preferences, and ecommerce businesses were left with no choice but to adapt. New behaviors in shopping trends call for new ecommerce marketing strategies. Notably, not every strategy will be cut to perfection for these changing times, and the best we can do is test them out beforehand. In the past years, we’ve experienced rising trends such as an increase in contactless delivery options like curbside pickup options for physical stores. We saw a decline in physical store visits, but as this becomes our new normal, we continue to evolve our strategies for such buying behaviors.
Now, ecommerce stores have to provide a unique and satisfying experience for their customers online. With isolation for many shoppers, they are currently searching for brands they can connect with digitally and physically while also taking the proper measures to ensure the customer’s safety.
Challenging Times Equals Opportunistic Shopping Habits
While ecommerce business owners benefit from the new shopping demand online, they also must pay attention to shoppers’ behavior online. Information needs to be readily available for users looking to purchase online, therefore leaving it up to online stores to promote engaging content for shoppers to decide on their purchase.
That being said, it serves to say that ecommerce businesses with physical stores need to be aware of new customer expectations when they visit a store, especially COVID protocol. Now more than ever, shoppers that go out of their way to visit a physical store are more attentive to excellent customer service.
Embody an Omnichannel Approach
The best-performing strategies will always involve adapting to customers’ evolving shopping habits. An omnichannel approach can provide this for your ecommerce store. People are more likely to research different stores before completing a purchase, and a well-thought digital marketing strategy takes this into account. Make your ecommerce store visible on multiple devices and platforms to build brand awareness and promote your business even further.
Omnichannel marketing approaches are successful when combined with SEO, PPC, and social media marketing for the best results. Keep those eyes on your business by implementing different ecommerce marketing strategies.
Gain Clients’ Trust and Secure Their Privacy
Last but not least, the upcoming trends for ecommerce digital marketing in 2022 include users feeling safe when they visit an ecommerce site. Your ecommerce site needs to radiate your brand’s integrity, and that’s to assure them that their information and digital traces are handled safely within your website.
User privacy is a growing concern within online shoppers, and you can’t brush off the need for users to feel like their information isn’t being tracked while visiting your online store. Successively, online shoppers are more inclined to spend more time in your ecommerce store if they perceive a level of transparency in exchange for their information.
Learn More About Ecommerce Marketing Strategies
A new year brings new opportunities to improve and innovate your marketing efforts from the previous one. This 2022, ensure your advertising campaigns stay on-trend by following these tips and methods.
- Make sure that your ecommerce website is mobile-friendly.
- Grow your ecommerce business alongside the industry best practices.
- Adapt your ecommerce store to new buyer demands.
- Put yourself in your customers’ shoes and optimize your ecommerce website to meet their needs.
- Have an omnichannel approach to keep your ecommerce store visible to all potential customers.
- Ensure your ecommerce site provides users with a sense of privacy and transparency.
Adventure With Ecommerce Marketing
Taking a step back and seeing how far ecommerce trends have come, we can analyze in-depth what this means for the future of digital marketing. It is crucial to know what shopping habits say about users that can potentially become loyal customers to your ecommerce store.
While ecommerce marketing presents many challenges and opportunities for growth, it’s essential to stay informed about rising trends in the ecommerce industry that can help you visualize and adopt new approaches to audience behavior. Stay updated by subscribing to our blog and reading more about trends as they come up to prepare you for shifts in the market better.
