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Any company with a good Google Ads campaign has a competitive advantage. All by reaching the right audience, knowing the relevance of having a good search intent, and keeping an eye on your return of investment.
On Google Search alone, research indicates there are 3.5B searches per day on Google.
The Search Network is a group of search-related websites and apps where your ads can appear. This is the perfect network if you want to target people that are actively searching for the products/services you offer in order to drive them to your website.
You can target them through various types of ads:
Depending on what product or service you provide and to who, how each of these can help you reach customers will change.
Separately, the Display Network is a collection of websites, including specific Google websites like Google Finance, Gmail, Blogger, and YouTube. This network also includes mobile sites and apps. Google assures that you can reach over 90% of internet users throughout more than 2 million websites in the Display Network.
It is essential to mention; not all businesses are fit to advertise on the Display Network. It depends on the type of product/service you offer, the business goals, and the marketing budget.
If you are promoting a product/service that a user will be looking for in case of an emergency or when there is an immediate need for it, you are better off advertising on the Search Network. The Search Network allows your ad to show up immediately when your product/service is searched.
The display is the perfect fit if you are looking for exposure and want to get your brand name out there for people that may not necessarily on the shopping/buying mode. Your ads will show up while people are browsing the web, catching up on the news, watching YouTube videos, or doing anything on those 2+ million sites/apps within the network.
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