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You’re probably wondering: How is it possible to engage with your audience in such a short time?

For sure, this wouldn’t have been possible just a few years ago, but the ever-changing landscape of social media is creating room for countless new ways to reach audiences. As a white label PPC company, our team provides the best PPC marketing solutions to businesses across industries and platforms, enabling our clients’ and partners’ success through tailored advertising solutions.

Today, we will explore the increasingly popular ad medium that’s helping companies succeed, no matter their size.

The Rise of Short-Form Content

It’s pretty typical in the tech industry to see a burst of startup apps rapidly entering the market. When they surface with new and exciting things, they shake the established tech companies with their novel ideas.

In 2013, Vine created a sense of FOMO for many. The revolutionary app is considered the father of short-form video content, giving more established social media companies like Facebook, Twitter, and others a run for their money. Many of which attempted to launch their own alternatives.

As a PPC agency, it’s interesting to follow the progress of these platforms as they unfold and disrupt traditional media. In Vine’s case, although its time in the limelight was short, its impact was marked by a shift in content consumption. It certainly left behind a new standard for user engagement: 6-second gaffes. TikTok currently holds this crown.

Literal 15-ish seconds of fame

Fast forward to 2020: those 6-seconds videos are now 15 and over. These short, shareable videos have become a ubiquitous part of mainstream culture, from dance challenges to funny blunders.

Many experts have pointed out this surge of short-form videos is cultivating shorter attention spans, securing this content’s format mainstay.

A new player with a familiar face

Although Instagram is known as a photo-sharing social media platform, video content is slowly gaining traction on it.

Instagram didn’t want to rest on the success of others, so it took its time to develop its latest feature, Reels. Reels were Instagram’s response to Tiktok without compromising the essence of the platform.

Instagram finally launched its Reels in August 2020, joining the party and proving a moderate success–they must.

Are Reels any good for my business?

The rise of short-form video content consumption is having an impact throughout many industries. Whether or not brands want to participate is irrelevant

Since it is part of Instagram’s platform, Reels had an advantage over its competitors: a base of more than 1 billion active monthly users.

This instant reach and popularity offers businesses a ton of mileage out of any piece of video content published on the platform. Meaning that short-form videos are perfect for brands looking to modernize their digital marketing efforts and reach audiences like never before.

Viewers will get to know your brand and products in mere seconds!

Reels aren’t one size fits all

Though these short videos are helpful and well-positioned, shooting out hundreds of short videos is not enough to have a successful marketing strategy.

The message you want to put out there must resonate with your audience. You need to develop a clear understanding of your brand’s voice and message to build a solid content strategy. If you want to learn how we did it, watch this video!

Once you have your content strategy nailed down and decided that Reels would be an excellent fit for your company: we have some big news to share.

The next big (short) thing in advertising

If you’ve reached this point, you now know about the potential impact short-form content has on brands, and you’re eager to get in on it.

The good news is that Instagram recently introduced Reels Ads, which combines the popularity of these short videos and the effectiveness of Facebook’s ad platform targeting.

Reels Ads will show in between other Reels your target audience is watching. As with regular Reels content, these ads will loop and can run up to 30 seconds. People can comment, like, view, save and share, which adds to their value in PPC marketing.

How to produce effective Reels (and ads in the process)

Engaging content will lose its force without consistency. That’s why it’s vital to have a solid content strategy. Once you have that, apply these three simple rules to make your short-form content stand out:

Tease:

The art of mystery. Give your customers a glimpse of what you have in store for them and create hype around your product’s value. Short-form videos are perfect for new product launches because it will pique your audience’s interest.

Amplify:

Enough bite-size pieces can become a full meal. Break down the longer content you have in your strategy into short videos that will help you tell the same story while keeping your audience engaged.

It works great if you target specific audiences because it will ensure your message will get to your target demographic.

Echo:

Think about how you can make your brand’s message resonate with your audience. Make it catchy and relatable. Don’t think about what you want to say but how they will want to hear it. Make sure to invite viewers to take one action before moving on.

Make them believe it’s not an ad

Nowadays, consumers are looking for “organic” content. What we mean by organic is a more genuine approach to selling. Product demos, Q&As, how-to tutorials, and behind the scenes are just a few ideas of helpful content people like to see from their favourite brands.

Consider how shareable your content can be. Useful, shareable information has the potential to reach more people than you initially planned when your PPC marketing plan feels authentic and relatable.

Conclusion

We can’t overstate the impact that social media has on the marketing landscape, and how quickly it can change. Today it’s short videos, tomorrow, who knows? Everyday is an adventure in technology, but that’s what we are here for.

If you want to stay up to date with the latest developments in digital marketing, our PPC agency provides plenty of insider information in our blog. Also, check out our guides, blogs, PPC tools, and content that will give you the best tips and insights to build a great PPC marketing strategy for your business.