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You probably didn’t hear it here first, but we’re happy to brief you on the details. YouTube has released some new features that your competitors don’t want you to apply to your campaigns, let alone understand. Read on to learn more about how these features can work for your marketing objectives in 2020.
Call-to-action Ad Extensions:
YouTube has added interactive features to videos like end screens and call-to-action extensions to help viewers learn about your brand or service and take relevant actions.
This built-in component is present while your ad runs and after they end. It’s a great example of how interactive elements can enhance viewer engagement and help you achieve your marketing goals.
They apply to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads.
Your ads will be featured on various advertising networks, which increase reach. Another great thing to note about these ads is that they are automated.
Click here to learn more about Google’s Call-to-action Ad Extensions
Lead Form Ads:
Separately, the creation of Lead Form Ads allows brands to capture lead details through an organic, mobile-friendly form that’s pre-filled with a lead’s pertinent information. They are extremely helpful to YouTube advertisers as they don’t have to build a landing page, and users won’t have to leave the YouTube page they are on.
After a user watches a video on their mobile YouTube app, a banner ad with a call to action will be featured on the video. If clicked, the ad will expand and collect relevant information. Sounds easy enough, right?
This friendly format generates quality leads via mobile views while it works alongside engaging video content. To boot, they have a lower cost than landing pages.
Click here to learn more about Lead Form Ads
If you haven’t already invested in YouTube ads, stay tuned for more information on how its features can be beneficial to your accounts. Subscribe for more tips or reach out to one of our strategists for assistance on your ad campaigns.
