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A landing page is a standalone web page created specifically for a campaign. Each page should direct users to URLs that address their questions. The usefulness of this experience will weigh in on your quality score
Antonella Saravia 4 years ago
Now that we’ve reviewed the foundations of PPC, we can move on to how to manage your campaigns once they are live. Want a refresher before moving forwards? Check out Part I and Part II of the Business Owner Guide to PPC!
PART I covers the basics and the benefits of PPC. So now that you’ve got that down, what else is there to learn? Believe it or not, the list goes on, but we’re happy to join you on the journey.
When done properly, online marketing and ad campaigns allow business owners to compete with everyone and anyone in the market. Given the range of digital networks, the possibilities for any business are endless.
Ad writing becomes more of an art instead of just filling in the blanks. Setting your keyword aside, you will be limited to 30 or so characters for the rest of your headline. Naturally, the words you choose will weigh on the headline’s effectiveness. Continue reading for pointers on how to select the terms you’ll be using in your ads.
Antonella Saravia 5 years ago
We’re all looking to write engaging copy. Writing text for your Google Ads is one of those things that seems incredibly simple, but somehow take up a lot of time.