[display-name-category]

[post_author]

After referrals, email marketing campaigns are the most used online marketing activity – even before PPC. In an ever-changing digital world, there are many benefits to promoting yourself via email.

Used appropriately, email represents a way to reach potential and existing customers in an organized and targeted way. If it does correctly, it can be a timeless tool. Today, we will be discussing 3 of the benefits.

Video Transcription

Email marketing is still a cornerstone of any successful business, whether it’s a mom and pop shop or a multi-million dollar corporation. Today, I will give you 3 reasons why.

1) It’s Measurable

Email marketing allows you to determine a tangible ROI for all your efforts, in a way that direct, mail or other forms of marketing can ever hope to accomplish.

According to Hubspot, these are the main metrics you should be measuring in your email marketing campaign  Lead-to-customer conversion rate, several new leads generated unengaged subscribers and subscriber list growth rate.

2) Email Is What Your Recipients Are Expecting

According to MarketingSherpa, 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.

This means that customers are not only expecting your messages, but they also want them!

A marketing email is no longer considered “junk,” much less “spam”. It’s simply something that your recipients are expecting to receive.

3) You Can Reach Consumers Through Mobile

We live in an increasingly mobile world. Customers are constantly checking their email and shopping online anytime it’s convenient.

According to Campaign Monitor, about 53% of emails are opened on mobile devices.

Your target market is easier to reach than ever, so make sure your emails are mobile optimized.

In case you haven’t already, it’s about time to start creating a modern, impactful email marketing campaign.

See you next time!