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Google is helping to alleviate some of the costs for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time brought by COVID-19. Last week, they announced a new $800+ million commitment to support small-and-medium-sized businesses, health organizations and governments, and health workers on the frontline of this global pandemic.

Out of those $800 million, there is $340 million assigned to Google Ads credits available to all SMBs with active accounts since the beginning of 2019. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across any of the Google advertising platforms. 

Why Is Google Offering Ad Credits to Small and Medium Businesses?

“Small and medium-sized businesses are the backbone of our communities. They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank.” COVID-19 has posed a particular challenge to these businesses, who may be facing closures and declining revenue even as they find ways to support and protect their employees. Through ad credits, they hope to alleviate some of the cost to stay in touch with their customers.

How and When Will Eligible Customers Receive the Ad Credits?

Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.

Advertisers receiving ad credits will be notified soon, so stay tuned. Google is in the process of building these specialized credits into Google Ads accounts, so these notifications will not show immediately. We appreciate your patience as we all wait together.