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Google’s best practices tend to lean towards testing every single ad in a campaign every week. But like Andrew will explain: best practices don’t always work. So in this Shark Bite, he shares his best tip to effectively test ad copy in Google AdWords.

In the video he covers:

– Why you should find your top 20% ad groups and test your ads in there every two weeks.

– Why you should, every quarter, take the successful ads from the 20% ad groups you tested previously and copy them throughout your entire campaign.

Feeling uninspired? Check out our 71 ad copy testing ideas!