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Your ads are one of the most important parts of your AdWords Campaigns. They are the doors to your website, therefore they should attract as many customers as possible.
With that said, you should always be looking for ways to improve your ads, and one of the most effective ways of doing so is by performing ad tests.
In this Shark Bite, Ximena shares 5 ad tests you can try in your AdWords accounts today. You will learn tips involving pricing, wording, descriptions, and more!
Thanks for watching, I hope you found these tips useful. See you next time!
Video Transcription
Hi, my name is Ximena. And in today’s Shark Bite, I will be talking about five great ad tests you can try in your AdWords accounts today.
Display Pricing in Different Ways
The first ad test has to do with pricing. Change the way you display your pricing so that you can attract different audiences. So for example you can use different copy like “prices start from” or “prices no higher than” or “the best competitive pricing in the market.”
Use Different Wording
The second ad test you should try is making small changes in your ad copy even though small changes can make a huge impact on your conversion rates. So for example, if you have a description line that reads “make a bargain, by on auction,” then you can change it to something like “make a steal, buy on auction,” and just change that one word.
Mix Words up a Little
My third ad test is that you should mix things up when it comes to word order. So for example use the same headline or description line and just change the order so that you get a brand new ad.
Test Different Adjectives
Another great way to ad test and my fourth recommendation is that you use adjectives to mix things up in your ad copy. So does your business offer reliable, local, fast, cheap services? Then use some of these adjectives to come up with new ad copy and new ad tests.
Test your Call-To-Actions
The last test I recommend is that you absolutely need to test your call-to-action. Call to actions are your way of making sure that you direct people to do whatever it is that you want them to do. You can try as many ads, “Book Now!” “Order Now!” “Call Now!” etc.
If you like this video, check out our infographic about 71 ad tests you can try. See you next time.
