[display-name-category]
[post_author]
In this Shark Bite, Andrew goes over the most common mistakes AdWords advertisers make when writing their ad copy. It is imperative that you learn from these mistakes in order to create remarkable ads.
Keep in mind that your ads are the first interaction potential customers have with your brand. Just like you would not walk into a store if the storefront is not attractive, customers will not click on your ad if your ad copy is not inviting.
Your AdWords campaign may be perfectly built. It may have the best keywords and the most accurate bids. But if your ad copy is not up to par with your campaign, then your efforts might be wasted. Make that doesn’t happen to you by avoiding these 8 mistakes:
- Not utilizing the Top Ads format.
- Not testing your Ad Copy constantly.
- Writing overly specific Ad Text that might not apply to your audience.
- Adding duplicate content in your Ad Extensions.
- Skipping out on basic grammar.
- Breaking the ad’s text where it doesn’t make sense.
- Copying a competitor’s ad.
- Having outdated Ad Text.
Make sure you are not making any of these common mistakes. However, if you must leave with just one piece of advice today, let it be that you need to test your ad copy in AdWords. If you want to learn more about common mistakes you could be making when writing your ad copy, check out Andrew’s blog post.
Thank you for watching our Shark Bite, please let us know what you think or if you have any questions in the comment section below. See you next time!
